内容简介

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.

Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business :a living, breathing, growingstart-up of you .

Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:

*Adapt your career plansas you change, the people around you change, and industries change.

*Develop a competitive advantageto win the best jobs and opportunities.

*Strengthen your professional networkby building powerful alliances and maintaining a diverse mix of relationships. *Find the unique breakout opportunitiesthat massively accelerate career growth.

*Take proactive risksto become more resilient to industry tsunamis.

*Tap your network for information and intelligencethat help you make smarter decisions.

A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. TheStart-Up of Youempowers you to become the CEO of your career and take control of your future.

作者简介

里德·霍夫曼，毕业于斯坦福大学和牛津大学，是举世闻名的企业家、投资人士。入选2013福布斯全球富豪榜前500名。

他是世界上最大的职业社交网LinkedIn合创人兼执行董事长。该网络会员突破两亿，且每1秒钟就有3名新会员注册。里德之前任PayPal执行副总裁兼创立理事。他还是著名的硅谷风险投资公司Greylock的合伙人，也是100多家技术公司，包括Facebook和Zynga的早期投资人。

拥有庞大人际网络的里德被誉为硅谷英雄，除了因为硅谷最成功的公司背后都站着霍夫曼的身影，还在于他树立了创业家互相帮助的典范。在硅谷的创业者中流传着一句话：“你和里德·霍夫曼聊过吗？”里德在会见他人的时候，也都会问：“我能帮你忙吗？”

深度理解技术变革，多层次的人性沟通，这两大能力让里德·霍夫曼成为网络时代的大赢家。而如何感知并利用信息时代的商业趋势，他用《至关重要...

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精彩摘录

Whenyouhavenoresources,youcreatethem.Whenyouhavenochoicebuttofight,youfighthard.Whenyouhavenochoicebuttocreate,youcreate.CaterinaFake,thecofounderofFlickr,saysthatthelessmoneyyouhave,thefewerpeopleandresourcesyouhave,themorecreativeyouhavetobecome."Getresourcefulordie.

——引自章节：PursueBreakoutOpportunities

每个人都是企业家。在穴居时代，我们都是个体户……自己动手，丰衣足食。人类的历史正是由此开始的。随着文明时代的到来，这种个体经营的形式收到了压制。别人给我们贴上了标签：”你是劳工。“于是我们就真成了”劳工“，忘了自己一直都是企业家。——穆罕穆德.尤努斯但是，人们存在这样的共识，认为只要自己拥有足够的能力，工作努力，而且运气不错的话，基本上都能一步步爬上高位。对大多数人来说，这种预期十分合理。把你过去对职场的认识全部丢开吧，因为如今规则已经改变。如果说过去是一种”预备，瞄准，射击“的模式，如今则变成了”瞄准，射击，再瞄准，在射击，再瞄准，再射击“。企业家开办并壮大公司实力时所处的这种形势，与我们如今经营自己的事业所面临的情形是一样的：未来无法预测，信息受限，资源紧张。企业家精神是一种生活态度，而不只是一个商业概念，而不仅仅局限于美国。正如我和本之间20年的年龄差距所证实的那样，企业家精神也是伴随一生的观念，而不只是一代人的想法。正如英特尔的创始人安迪.格鲁夫曾说过的一句话：”只有偏执狂才能生存。“他的意思是，成功短暂，完美难驻。当你把成功看作理所当然时，竞争对手就随时准备打败你。硅谷法则就是本书想要传达的理念。明智并果敢的承担风险，方可做成大事。建立职场网络，从而帮你提供信息，分享资源，共同出击。这是获得绝世良机的不二法门。黑斯廷斯说：”大多数时候，世界上的变化都突如其来，让你防不胜防。“对很多人来说，”20年的经验“其实只是一年的经验重复了20次而已。如果你的职业处于永久测试阶段，20年的经验就会是20年实实在在的经历所得，因为每一年都将遇到崭新且丰富的挑战和机遇。”永久测试“从本质上来说是对个人不断成长的终生追求。

——引自第22页