内容简介

Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies

There's never before been a company like Netflix. Not only because it has led a revolution in the entertainment industries; or because it generates billions of dollars in annual revenue; or even because it is watched by hundreds of millions of people in nearly 200 countries. When Reed Hastings co-founded Netflix, he developed a set of counterintuitive and radical management principles, defying all tradition and expectation, which would allow the company to reinvent itself over and over on the way to becoming one of the most loved brands in the world.

Rejecting the conventional wisdom under which other companies operate, Reed set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, adequate performance gets a generous severance and hard work is irrelevant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees never need approval, and the company always pays top of market. When Hastings and his team first devised these principles, the implications were unknown and untested, but over just a short period of time they have led to unprecedented flexibility, speed, and boldness. The culture of freedom and responsibility has allowed the company to constantly grow and change as the world, and its members' needs, have also transformed.

Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.

作者简介

Reed Hastings is an entrepreneur who has revolutionized entertainment since co-founding Netflix in 1997, serving as its chairman and CEO since 1999. His first company, Pure Software, was launched in 1991 and acquired just before Netflix was launched. Reed served on the California State Board of Education from 2000 to 2004 and is an active educational philanthropist. He has sat...

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精彩摘录

如果你给员工更多的自由，而不是制定规则来阻止他们发挥自己的判断，他们会做出更好的决定，也更有责任感。这样，员工工作起来会更愉快，更有动力，公司经营也会更加灵活。但是，必须有一个基础，既让公司先从以下两个方面得到提升：第一，提高人才密度。第二，提高坦诚度。（讲究客套的人际交往会妨碍员工作出必要的反馈）。在此基础上，需做好一道减法-减少管控。“进行情景管理，而非控制管理。”同时让员工把握这样一个原则：工作不是要费心地取悦老板。（Freedom&Responsibi

——引自章节：自序一|没有规则的规则里德·哈斯廷斯XVII

15年，四次转型。1.邮政递送DVD→网络流媒体播放2.网络播放旧内容→通过外部制片公司创作新内容，如HouseofCards.3.从外部授权→创建自己的制片公司，如StrangerThings.4.从美国到世界各地，成为一家业务遍及190个国家的全球性公司。

——引自章节：自序二|把员工当成真正的成年人埃琳·迈耶XXV