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Don-t Make Me Think, Revisited

作者：Steve Krug

出版社：New Riders

出版年：2013-12-24

评分：8.4

ISBN：9780321965516

所属分类：行业好书

书刊介绍

内容简介

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”

–Jeffrey Zeldman, author of Designing with Web Standards

作者简介

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Proble...

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精彩摘录

1、隐藏我想要的信息。最常见的情况是隐藏客户服务的电话号码、运费和价格。2、因为没有按照你们的方式行事而惩罚我。（例如输入序列号激活的页面，是否有每四个数字一格来帮助用户提高输入序列号的正确率）3、向我询问不必要的信息。（大多数用户都很介意个人信息，如果网站要求的信息超出当前任务时就会让我烦。正确的思路不妨是分布布局，当用户觉得你的网站有用，并且他想要用，再后续进阶阶段再设置一个通道提供个人信息可以试试）4、敷衍我，欺骗我。（“您的电话对我们来说很重要”听到客户公式化的结束语，有没有提前挂电话的冲动？LOL）5、给我设置障碍。（不得不等待一个长长的flash介绍。你又不是MJ，又不是王菲，我为什么有兴趣一定要看完……）6、你的网站看上去不专业。（无条理、无逻辑、无精美插图和颜色搭配，怎么都有山寨的嫌疑）

——引自第121页

1、知道人们在你的网站上想做什么，并让它们明白简易。2、告诉我我想知道的。（尽管收费项目是各家电商网站的核心竞争力，也许有的收费项目不是你的强项，但是开诚布公会因为便利而弥补降低的好感值。这一点在豆瓣购书时，我经常会遇到。打算回头在日记里展开说。）3、尽量减少步骤。4、花点心思。（作者表扬了惠普公司的技术支持网站，打算写完笔记我也去试试。）5、知道我可能又哪些疑问，并且给于解答。（常见问题列表非常有价值，这一点在使用豆瓣的时候，我就深深体会到了。）6、为我提供协助，例如打印友好页面。（网页内经常有广告栏，我表示理解。不过如果增加了一键式去掉广告的打印友好页面，同时保留插图、照片和图表，好感度会增加不少）7、容易从错误中恢复。8、如有不确定，记得道歉。（态度很重要。）

——引自第121页