内容简介

Do you know the true value of your website to your organization? i??Complete Web Monitoringi?? shows you how to integrate several different views of your online business - including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis - into one clear picture that reveals the health and effectiveness of your web presence at any given moment. i??Complete Web Monitoringi?? combines real-world examples, clear explanations, and practical recommendations in an engaging, easy-to-read format. For anyone involved in running a website, from web operators to e-business professionals, this book is a must-have. With i??Complete Web Monitoringi??, you will: discover how visitors use your site, employing web analytics and tools for customer feedback; determine if visitors are able to use the site as both you and they intend, using technologies that evaluate the health of your site's back-end performance; learn how visitors interact with your site, with tools to measure the effectiveness of usability and navigation; and, track all the communities related to your online presence - social networks, groups and mailing lists, forums, blogs, microblogs, real-time chat, wikis, and social news aggregators. You can't fix your mistakes if you don't know what they are. With the tools and advice in i??Complete Web Monitoringi??, you can learn how to avoid missed opportunities, frustrated users, and spiraling costs.