内容简介

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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

作者简介

Avinash Kaushik是备受赞誉的Web分析博客Occam’S Razor（www.kaushik.net／avinash）的版主。他是一位独立顾问，目前是Google的分析宣传师。这之前他曾经是Intuit公司的网络研究与分析主管，负责管理分析平台上的业务、技术和策略元素，该分析平台为Intuit的70多个Web站点提供支持。Avinash Kaushik经常在Emetrics峰会上发言。媒体谈及他时经常在其名字上冠以Web度量专家的称号。

Avinash将本书的全部收益都捐赠给了两个慈善机构：微笑列车和无国界医生组织。