Neuro Web Design-行业好书-社会科学-太极之巅书单号

书刊介绍

内容简介

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

精彩摘录

Wethinkthatwearereasonable,rationalpeopleandthatourdecisionsaremadebycarefulthinking.ButtherealityisthattheWebsitewepick,whatwedecidetodowhilethere,andwhetherwebuyornotaredecisionsandactionsthatwemakeinalargelyunconsciousway.

——引自第1页

Manyofourdecisions,reactions,andbehaviorsaregovernedbymentalprocessesofwhichwearenotevenaware.

——引自第1页