跨文化交际实用教程-语言文化类 目录

Unit 1 An Introduction
Warm-up Cases
Culture
Communication
Intercultural Commurication
Exercises
Unit 2 Daily Verbal Communication (I)
Warm-up Cases
Form of Address
Greeting
Initiating Conversation and Conversation Topic
Visiting
Parting
Exercises
Unit 3 Daily Verbal Communication (11)
Warm-up Cases
Compliments and Compliment Responses
Social Functions of Compliments
Differences Between Chinese and English Compliments
Common Response Formulas of English and Chinese
Compliments
Cultural Assumption
Expressions of Gratitude and Apology in English and Chinese
Exercises
Unit 4 Verbal Communication
Warm-up Cases
Culturally Loaded Words
Cultural Reflections on Proverbs
Taboos
Differences in Cultural Thought Patterns
Exercises
Unit 5 Nonverbal Communication
Warm-up Cases
Nonverbal Communication, Its Underestimated Status
Nonverbal Communication, Its Study Areas
Cultural Differences in Nonverbal Communication
Time Language
Space Language
Body Language
Paralanguage
Exercises
Unit 6 Cross-gender Communication
Warm-up Cases
Sex and Gender
Feminine and Masculine Communication Cultures
Understanding Cross-gender Communication
Six Principles for Effective Cross-gender Communication
Exercises
Unit 7 Cultural Variations in Negotiation Styles
Warm-up Cases
Cultural Variations in Conducting Business
Cultural Variations in Selecting Negotiators
Cultural Variations in Decision-making
Conclusion
Exercises
Unit 8 Humor Interpretation in Intercultural Encounters
Warm-up Cases
Humor as a Pathway to Intercultural Communication Competence
Converting Enthymeme into Syllogism
Locating Analogous Cultural Contexts
The Metastep
Summary
Exercises
Unit 9 Intercultural Personhood: An Integration of Eastern
and Western Perspectives
Warm-up Cases
Eastern and Western World Views
A Synthesis
Complementarity
Toward Intercultural Personhood
Exercises
Bibliography
Appendices
Appendix I: A Social-cultural Test
Appendix II: Teaching Syllabus for Intercultural
Communication
Appendix III: Key for Reference

跨文化交际实用教程-语言文化类 内容简介

本书吸收国内外跨文化交际理论研究成果，结合中国英语学习者的特点，总结中西文化差异与跨文化交际中的常见问题，提高学生的跨文化交际意识和交际能力。本书突破常规编写格局，以能力培养为核心，注重案例分析和交际的实践层面：在单元开始安排导入性案例；精心设计课堂活动与练习，将交际知识转化为交际技能。另外还提供配套的网上教学资源，包括相关阅读材料、教学课件、视频材料以及学生优秀作品等。全书共九个单元，适合一个学期使用。