Thinking with Type, 2nd revised and expanded edition-行业好书-社会科学-太极之巅书单号

书刊介绍

内容简介

Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.

精彩摘录

Althoughmanybooksdefinethepurposeoftypographyasenhancingthereadabilityofthewrittenword,oneofdesign'smosthumanefunctionsis,inactually,tohelpreadersavoidreading.

——引自第87页

Designisanartofsituations.Designersrespondtoaneed,aproblem,acircumstance,thatarisesintheworld.Thebestworkisproducedinrelationtointerestingsituations—anopen-mindedclient,agoodcause,orgreatcontent.

——引自第219页