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董明珠与格力:汉英双语

作者：郭宏文著

出版社：中译出版社

出版年：2018-02-01

评分：5分

ISBN：9787500155591

所属分类：教辅教材

书刊介绍

董明珠与格力:汉英双语内容简介

“中国著名企业家与企业从书”旨在以新形式传播中国声音，讲述中国故事，将以总结和介绍中国当代著名企业和企业家的成功之道为切入点，介绍了中国企业家们的创业生涯和个人生活。以汉英对照的形式出版，让国内外读者都能通过本书了解这些企业的创业故事。特点：1.地道母语译者翻译。2.英汉双语读本。3.跨越语言障碍，讲述中国故事。4.讲述了中国民营企业家们的创业生涯和个人生活。

董明珠与格力:汉英双语本书特色

格力电器成为全球空调行业的一大巨头，这很大程度上要归功于董明珠的创业精神和管理魄力。在丈夫病逝后，36岁的董明珠来到了珠海并且进入格力，从一名基层销售人员做起。四年后，1994年, 她担任珠海格力电器股份有限公司经营部部长；1996年, 担任副总经理；2001年，出任格力电器总裁。在此期间，董明珠不循常规、敢于挑战和转变各种既定规则；在销售、服务和员工政策方面实现了突破创新。本书将带您走近这位极富励志与创新精神的商界奇女子，讲述她的传奇故事。Gree Electric Appliances is one of the powerhouses of the air-conditioning industry,but owes its success hugely to the entrepreneurial and management tenacity of Dog Mingzhu. As a young widow, aged 36, she travelled south and began work at Gree as an ordinary salesperson. Four years later, in 1994, she became head of sales. By 1996,she was deputy president, and by 2001, president of Gree. During this time, Dong challenged and transformed industry norms through her innovations in sales, serviceand employee policies. This is the story of one of China’s most inspiring and innovativebusiness leaders

董明珠与格力:汉英双语目录

序言 **章铿锵玫瑰美丽儒雅第二章只身南下创立基业第三章言行一致树立典范第四章无私无畏不辱职权第五章众人划桨合作共事第六章精于营销韬略在胸第七章产品至上独霸天下第八章铁腕管理品德出众第九章自主创新勇立潮头附录：董明珠经典演讲PRELUDE CHAPTER ONETHE ROSE OF IRON, BEAUTIFUL AND REFINED CHAPTER TWOHEADING SOUTH TO BUILD A CAREER CHAPTER THREESETTING MODELSWITH WORDSAND ACTIONSCHAPTER FOURFULFILLING TASKS, FEARLESSLY AND SELFLESSLYCHAPTER FIVEPOWERING THE BIG SHIP WITH COMBINED EFFORT CHAPTER SIXEXCELLING WITH MARKETING STRATEGIES CHAPTER SEVENDOMINATING THE MARKET WITH GOOD PRODUCTS CHAPTER EIGHTMANAGING WITH AN IRON FIST AND HIGH MORALS CHAPTER NINEINNOVATING INDEPENDENTLY AND LEADING THE TRENDSAPPENDICESSPEECHES OF DONG MINGZHU