内容简介

Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works.

In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."

—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor

"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."

—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth

“Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.”

—Tim Ferriss, #1 bestselling author of The 4-Hour Workweek, investor in Twitter, Uber and TaskRabbit

"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”

—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo

"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."

—Alex Korchinski, Director of Growth, Soma

"Ryan's book will help every lean entrepreneur trying to grow their business and master the art of marketing and growth."

—Patrick Vlaskovits, author of The Lean Entrepreneur

作品目录

STEP 1 IT BEGINS WITH PRODUCT MARKET FIT

STEP 2 FINDING YOUR GROWTH HACK

STEP3 TURN 1 INTO 2 AND 2 INTO 4-GOING VIRAL

STEP4 CLOSE THE LOOP:RETENTION ANDOPTIMIZATION

MY CONVERSION:PUTTING THE LESSONS INTO PRACTICE