国际商务管理-英文版 内容简介

本书的编写借鉴英国国家职业资格证书（nvq）教育科学的教学指导思想、先进实用的育人理念、以学生为中心的教学方法、模块化的教学方式、重在过程的多元化教学评价、强调就业能力的素质教育实践，从选材、体例到评价都体现了国际上先进的职业教育理念。《国际商务管理（英文版）》率先应用多元化评价体系，教材中配备了操作性强、评估标准明确的“教学评估指导”，要求教学双方实施评估标准、内容、形式、方法、主体、时段的多元化。多元化评估有利于客观地评估学生的职业能力和促进学生持续地学习，培养学生良好的自学能力和自我评价能力。

国际商务管理-英文版 本书特色

本书是新世纪广东省高等教育教学改革工作项目《中英职教商务文秘专业课程改革与实践》的成果之一。该项目由广东省教育厅牵头，与英国文化委员会合作开发，由深圳职业技术学院应用外国语学院负责实施，为中英合作开展的横向国际项目。该系列教材的讲义曾在深圳职业技术学院应用外国语学院学生中试用，经过不断修改和润色，*终完成本教材。

国际商务管理-英文版 目录

chapter 1 foundatio of managementpart ⅰ defining managementpart ⅱ the essence of managementpart ⅲ the development of management thoughtschapter 2 business organizatiopart ⅰ business planningpart ⅱ organization charts and organization structurepart ⅲ forms of business ownehipchapter 3 strategic managementpart ⅰ strategy and strategic managementpart ⅱ the strategic management processpart ⅲ levels of strategychapter 4 organizational culturepart ⅰ getting to know organizational culturepart ⅱ identifying types of organizational culturepart ⅲ learning to read organizational culturepart ⅳ diagnosing organizational culturechapter 5 management communicationpart ⅰ introduction to communicationpart ⅱ dimeio of communicationpart ⅲ organizational communicationchapter 6 operatio managementpart ⅰ definition and strategies of operatio managementpart ⅱ operatio controlspart ⅲ production processes and technologychapter 7 human resource managementpart ⅰ introductionpart ⅱ human resource management activitiespart ⅲ environmental concer and current issueschapter 8 financial managementpart ⅰ accounting and financial analysispart ⅱ financingpart ⅲ merger and acquisitionchapter 9 marketing managementpart ⅰ developing and pricing productspart ⅱ distributing productspart ⅲ promoting productschapter 10 project managementpart ⅰ introduction to a projectpart ⅱ project life cyclepart ⅲ project managementappendixassessment guidanceaimsassessment procedures and methodsdemotrating knowledge and undetandingroles of student/assessorassessment criteriabibliography